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	Comments on: How to sell BPM in an organization	</title>
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	<description>Practical BPM tips for business process analysts and process managers</description>
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		<title>
		By: Stanton Attree		</title>
		<link>https://bpmtips.com/how-to-sell-bpm-in-an-organization/#comment-16523</link>

		<dc:creator><![CDATA[Stanton Attree]]></dc:creator>
		<pubDate>Thu, 11 Oct 2018 15:46:24 +0000</pubDate>
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					<description><![CDATA[Great article.  Just what I needed.  Thanks all!  So the message is, don&#039;t try to sell BPM, try to find where it can help and don&#039;t label it.  I&#039;ve started some non-preachy (thanks Alec), in-bound marketing (thanks Sandeep).  I&#039;m also defining my &#039;personas&#039; (thanks Alberto).  I&#039;ve got lots of highlighted text from every contributor - thank you very much.]]></description>
			<content:encoded><![CDATA[<p>Great article.  Just what I needed.  Thanks all!  So the message is, don&#8217;t try to sell BPM, try to find where it can help and don&#8217;t label it.  I&#8217;ve started some non-preachy (thanks Alec), in-bound marketing (thanks Sandeep).  I&#8217;m also defining my &#8216;personas&#8217; (thanks Alberto).  I&#8217;ve got lots of highlighted text from every contributor &#8211; thank you very much.</p>
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