Interview with Jim Sinur – Modeling and the Digital Transformation

How does the Digital Transformation affect Business Process Management? Do we need to model the processes any more? If so, what kind of models should we use?

If you are interested in those topics listen to the interview with Jim Sinur about Digital Transformation and process modeling.

In the interview Jim tells about the Digital Transformation and his upcoming book on this topic.
UPDATE: Book is now available!
UPDATE2: Kindle Edition is available too.

He tells about the Customer Journey Mapping and new models we need for the Digital Transformation.

Jim also shares practical tips about modeling pitfalls to avoid and much more!



“BPM and business processes are secret sauce in a lot of digital transformation efforts”

“In digital journey you can only plan one leg of the journey ahead”

“Business process modeling plays a key role in a digital transformation”

“The knowledge worker is going to get an assist from cognitive services in a cloud (cogs)”

“Processes shift from flow directed to goal directed”

“We are moving into a world of emergence and more complexity and that means we have to introduce new models”

“Model first and learn from it”

“Having some kind of constraints or guidelines will help you from analysis paralysis”

About Jim Sinur

Jim Sinur is an thought leader in applying business process management (BPM) to innovative digital organizations. His research and areas of personal experience focus on business process innovation, business modeling, business process management technology (iBPMS), process collaboration for knowledge workers, process intelligence/optimization, business policy/rule management (BRMS), and leveraging business applications in processes.

Jim is a VP at Aragon Research. He is also one of the authors of BPM: The Next Wave and is working on a new book Digital Transformation, Innovate or Die Slowly.

Social Links

Jim’s blog
Twitter @JimSinur

Resources mentioned in this episode

“Digital Transformation, Innovate or Die Slowly”

Aragon Research website

“BPM: The Next Wave”

“Business Process Management: The Third Wave”

Webinar “Dealing With Digital Disruption” (Jun 24th 2016) podcast with Jim Sinur

1 Comment for “Interview with Jim Sinur – Modeling and the Digital Transformation”

Jim Lundy


The Process view of BPM is now reflected in what is referred to as a Digital Business Platform or DBP. The big difference is the combination of Apps, Process and AI to form new automated and intelligent applications. Check out Jim Sinur’s latest research at Aragon Research.

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