Customer Journey Mapping is getting more and more visibility. Vendors are adding support for this kind of modeling to their tools. Companies start CJM projects as parts of larger Customer Experience initiatives.
Sometimes organizations feel that the job of the BPM teams is not “hot” anymore and Customer Experience specialists can lead the organizations to success in the age of the customer. Is it really so?
This article (originally published on BPTrends) shows relations between process modelling and customer journey mapping.