Interview with Adrian Reed – Re-claiming Strategy: a crucial element for organizational success

Strategy is often seen as toy for the top managers – something too high level to have any practical application.

However according to the quote often attributed to Sun Tzu “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”.

Deep down we all feel that organizations need to make their strategies actionable if they want to succeed.

To show you how to approach this topic and why is it important for all BPM efforts I invited for an interview Adrian Reed.

Below you can listen to the interview.

Are you a visual person? This interview was recorded as a part of BPM Value Summit 2016, so I have a video for you too.

About Adrian Reed

Adrian_Reed_400x400Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. Adrian is President of the UK chapter of the IIBA and he speaks internationally on topics relating to business analysis and business change. You can read Adrian’s blog at and follow him on Twitter at

Social Links

WWW: LI profile
Twitter: @UKAdrianReed

Additional resources

“Strategy the Crucial Enabler” — Recording of Adrian’s presentation at BBC conference 2015

Book “Be a Great Problem Solver!”

Adrian’s newsletter “BA Digest”

1 Comment for “Interview with Adrian Reed – Re-claiming Strategy: a crucial element for organizational success”

Andriy Skrypnyak


I completely agree that we have to harmonize the company’s business processes with the direction which has been chosen by that company. And the direction must be chosen taking into consideration the customer’s requirements and company’s competencies.

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