Interview with Neil Ward-Dutton – how to weave a digital thread through your operations, products and services

Interview with Neil Ward-Dutton – how to weave a digital thread through your operations, products and services

When I was a kid I enjoyed reading about heroes and gods from Greek mythology (and now I work for a company offering BPM tool called ADONIS – is it a coincidence?).

One of my favorite was the one of Theseus who defeated the Minotaur. To do so he had to enter the dangerous Labyrinth created by Daedalus. He would not make it without help from Ariadne as she gave him instructions and the thread, so that he would not get lost.

Today many organizations venture into realm of Digital Transformation. They want to become heroes for their customers (i.e. create outstanding Customer Experience).

Some will be successful – even though their CEOs will probably not be immortalized in myths đŸ™‚ Some will fail.

What will make the difference? Having some guidance on what to do and proper tools supporting the Digital Transformation.

Neil Ward-Dutton from MWD Advisors shares tips on how to weave the ‘digital thread’ through your operations, products and services to support new customer experiences.
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